Sign-up conversion rate

This chart shows the sign-up rate for each variant in your experiment. By including only sessions where users were exposed to a variant, it isolates the effect of your changes and reveals which version drives more account creations.

Metrics

The chart includes:

1. Sign-up conversion rate
   The percentage of sessions impacted by your experiment that generated a sign-up.
2. Sign-up conversion rate per variant
   The percentage of sessions that resulted in a sign-up by each variant in your experiment.

Interpretation

Imagine your experiment reached 1,200 sessions during the experiment. Out of those, users in 36 sessions completed the sign-up process. This means your sign-up conversion rate is 36 divided by 1,200, resulting in a 3% conversion rate.

We calculate this metric using the formula:

$$Sign \space up \space conversion \space rate = \frac{total \space sign \space ups}{total \space sessions}$$

What the number tells you

Here are some common insights you can get from this widget:

• An increasing conversion rate for a given variant indicates that the version shown to users is clearer, more compelling, or reduces friction in the registration process.
• A decreasing or consistently lower conversion rate for a given variant may reveal issues such as unclear messaging, a complex form, or barriers that prevent users from completing sign-up.
• A stable sign-up conversion rate across variants shows that while the user experience changes, user behavior remains consistent.