Overview
Discover what Croct is and how it works.
In today's fast-paced digital landscape, companies often struggle to create personalized web experiences. Integrating multiple systems to manage content, personalize experiences, and analyze results is complex and time-consuming.
That is where Croct comes in. We provide a unified platform that streamlines the entire process, from content management to analytics and everything in between.
What is Croct?
You can think of Croct as a headless CMS taken to the next level — or, as we like to call it, a Personalization Management System. It is an end-to-end platform that combines the simplicity of content management with the power of personalization and experimentation.
In a nutshell, Croct empowers your team to:
- Seamlessly manage content with a headless CMS.
- Leverage a powerful personalization engine to tailor content for each user.
- Run AB tests to optimize experiences for maximum impact.
- Monitor and analyze results with an integrated analytics platform.
- Create a unified view of your users from first-party data.
Designed with developers in mind, our SDKs seamlessly integrate with modern web stacks, support client and server-side rendering, and much more.
Croct empowers developers to quickly add native personalization capabilities to their products, services, and e-commerce. And all that while reducing time, cost, and complexity compared to traditional methods. This way, teams can focus on what matters most: delivering delightful experiences to their users.
How Croct works?
Here is a quick overview of how to create personalized experiences using Croct:
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Plug into your stack
Choose the integration that best fits your stack and implement it in minutes. -
Define what you want to personalize
Replace static content blocks with personalized slots, such as banners, top bars, or any other element you want to personalize. -
Select your audience
Use our Contextual Query Language (CQL) to describe your target audience with simple, plain English business rules, like user is returning. -
Define the content
Define multiple content variants for your audience and test them using our built-in experimentation support to find the most effective option. -
Analyze performance
Track your personalization strategy's impact on key metrics like conversion and revenue with real-time analytics, adjusting your approach as needed to optimize results.
Getting started
In the next section, we will walk you through setting up your first personalized experience, step by step.