Top interests

This widget highlights the topics that generated the highest engagement among your users during the selected period. Each interest represents a topic that users interact with or show interest in, helping you understand what captures their attention the most.

This insight is particularly valuable for identifying content and personalization opportunities, as it reveals which themes resonate with your audience and which ones might deserve more focus in your strategy. Over time, monitoring this chart helps you align your website's content and experiences with users' evolving preferences.

Metrics

The chart includes:

1. Interest
   The name of the topic or category your users engaged with.
2. Users
   The total number of users who interacted with or showed interest in that topic.

Interpretation

This chart helps you understand which topics are driving engagement on your site. It provides an overview of what users find most relevant, offering valuable input for optimizing your target strategies, editorial calendar, or promotional efforts.

For example, if "Beach destinations" appears as one of the top interests, it might indicate that your users are currently focused on vacation-related content, a great opportunity to highlight related products, offers, or experiences to this specific audience.

What the number tells you

Here are some common insights you can get from this widget:

• When a specific topic dominates the list, it could suggest strong interest and engagement in that theme. You might consider expanding your content or related offers to capitalize on user demand.
• Even distribution among several topics indicates a diverse audience with varied interests, another opportunity to explore segmentation and targeted personalization.
• Drop in engagement for previously popular topics suggests that user interests are shifting. It might be time to refresh content or experiment with new themes to maintain relevance.