Clicks

This widget shows how often users interact with your content by measuring the percentage of sessions that include at least one click and the average number of clicks per session. Together, these metrics help you understand how frequently users engage with the interface during their visits.

Besides these metrics, you will find a breakdown to help you identify how user behavior varies across different devices, such as mobile, desktop, and tablet.

Click metrics are a useful signal of overall engagement. By analyzing how often users interact with elements on the page, you can better understand whether your interface encourages exploration, supports navigation, and invites users to take action.

Metrics

The chart includes:

1. Page filter
   A filter to optionally select the page you want to analyze.
2. Sessions with click
   The percentage of sessions in which at least one click occurred.
3. Average clicks per session
   The average number of clicks performed during each session.
4. Clicks by device
   A breakdown showing how interaction patterns vary across device types.

Interpretation

Imagine your application generated 1,000 sessions, and 65 of those sessions included at least one click. This means that 6.5% of sessions involved some form of click interaction with the interface.

We calculate this metric using the formula:

$$Sessions \space with \space click = \frac{sessions \space with \space click}{total \space sessions}$$

Now consider the total number of clicks generated across those sessions. If users performed 250 clicks during these 1,000 sessions, that means, on average, users performed 0.25 clicks per session.

We calculate this metric using the formula:

$$Average \space clicks \space per \space session = \frac{total \space clicks}{total \space sessions}$$

What the number tells you

Here are some common insights you can get from this widget:

• A high percentage of sessions with clicks generally indicates that users are interacting with the interface and exploring available actions.
• A low interaction rate could have many reasons. It may suggest that key elements are not easily discoverable, that the interface does not encourage engagement, that the page lacks interactive elements, or that users are leaving before interacting.
• The average number of clicks per session provides additional context. A higher number may indicate that users are navigating deeper or exploring multiple elements.
• However, excessively high click counts may also indicate friction, such as difficulty finding information or completing tasks.
• Differences between device types can reveal usability issues or opportunities to optimize layouts and interactions for specific screens.
• Clicks become more meaningful when analyzed together with conversion and other engagement metrics, helping you understand whether user interactions are leading to meaningful outcomes.