Attributes
Explore each user's profile information.
The Attributes tab shows the user's profile with all the personal details, behavioral signals, and statistics you have collected about them. Attributes for which no data has been collected appear as empty.
For readability, some related attributes are displayed as a single string. Job title, company, and company URL combine into something like "CEO at Croct", even though each remains a separate value internally.
For the full list of available attributes and their constraints, see the user reference.
Audience creation
While analyzing user profiles, you may identify opportunities to segment users based on their attributes.
You can click Use in audience to create a shortcut to the audience builder. This action pre-fills the criteria, allowing you to quickly create a new audience based on the selected attribute.
From there, you can refine the audience and use it in your experiences to deliver more targeted and relevant content.
