Priority

A single user may match multiple audiences and qualify for multiple experiences at once. For example, a visitor could match both First-time visitors and Mobile users audiences. When this happens, priority determines which one takes effect.

Priority works at two levels: experience priority, which decides which experience we should show for a given slot, and audience priority, which determines the order we should use to evaluate audiences within an experience. In both cases, higher-priority items take precedence, ensuring that your most important, strategic, or time-sensitive content always wins.

Experience priority

Higher-priority experiences override lower-priority ones when they target the same slot.

How it works

Each experience has a unique priority rank. No two experiences can share the same priority, so changing the rank of one experience will shift the others accordingly.

The priority preview gives you an overall view of how your experiences are ranked, helping you visualize the order in which they will be evaluated. Experiences marked with a paper icon still have draft changes and are not yet live.

How to update

To change the priority of an experience:

1. Open the experience you want to reprioritize.

2. In the priority section, type the desired rank in the input field. The number represents the position relative to all other experiences.

3. Use the list below to compare the updated rank against the other experiences and confirm the new order.

4. Save and publish the changes.

Keep in mind that because no two experiences can share the same rank, changing the priority of one experience will automatically shift the others to accommodate the new order.

Audience priority

When audiences overlap within an experience, priority determines the order we use to evaluate audiences. We evaluate them from top to bottom, and the first one the user matches wins.

How it works

Audience priority is similar to experience priority, but it works at a different level. Each experience can have from 1 to 5 audiences, depending on your plan.

Within an experience, audiences are ordered by priority: the audience at the top is the one we evaluate first, then the second, and so on. As soon as a user matches an audience, we stop evaluating and show the content assigned to that audience.

How to update

To change the priority of an audience:

1. Open the experience you want to edit, or create a new one.

2. In the audience panel, drag the audiences up or down to arrange them in the order you want.

3. Review the final order and confirm that overlapping audiences are ranked as intended.

4. Save and publish the changes.

You can manage audience priority only within the experience creation or editing screen, and it applies only to that experience. Reordering audiences in one experience does not affect the audiences of any other experience.