Popular audiences
Explore the most common audiences across different use cases.
The list below is a compilation of the most common audiences across different use cases in our user base.
Marketing campaign
Target users based on the marketing campaigns that the user engaged with.
campaign's medium is "cpc"campaign's source is "google"campaign's name matches "sale"campaign's content matches "discount"campaign's term matches "personalization"Location
Target users based on the current geographic location of the user.
location's city's name is "New York"location's city's name is in ["New York", "Los Angeles"]location's state's code is "NY"location's state's code is in ["NY", "CA"]For more information, check the Location variables.
Technology
Target users based on the devices and technologies they use.
device's category is "mobile"device's category is "desktop"device's category is not "bot"device's name matches "iPhone"device's os matches "Windows"device's vendor matches "Apple"For more information, check the Technology variables.
Session
Target users based on the current session.
session is startinguser's stats' sessions is greater than 3session's landingPage matches "something"session's landingPage ends with "something"session's landingPage starts with "https://example.com/something"session's referrer matches "something"For more information, refer to Session variables.
Interests
Target users based on declared or inferred interests.
To use this information, you must track user interests.
user's interests includes "interest A"user's interests contains either ["interest A", "interest B"]user's interests contains all of ["interest A", "interest B"]some interest in user's interests satisfies interest is in ["interest A", "interest B"]Activities
Target users based on the activities they have performed in your application.
To use this information, you must track user activities.
user's activities includes "login"some activity in user's activities satisfies activity matches "login"User
Target users based on whether they are returning or new users.
user is returninguser is not returningTarget users based on whether they are logged in or has signed up.
To use this information, you must track User signed up, User signed in, and User signed out events. Otherwise, the user is always treated as anonymous.
user is anonymoususer is identifiedTarget users based on the user profile.
To use this information, you must collect user profile data.
user's email is not knownuser's company is defineduser's age is greater than 21user's something is "something"For the full list of supported user profile variables, refer to the User Profile variables.
Navigation
Target users based on the journey they have taken through your application.
page's path matches "/products"page's url matches "/pricing"page s referrer starts with "https://example.com"For more details, refer to Page variables.
Shopping cart
Target users based on shopping cart information.
To use this information, you must track Cart Viewed, Cart Modified, and Checkout Started events.
cart is emptycart's total is greater than 100cart's total is between 100 and 150count of cart's items is greater than 3some item in cart's items satisfies item's name matches "t-shirt"no item in cart's items satisfies item's name matches "t-shirt"For more details, refer to Cart variables.
Order
Target users based on their purchase history.
To use this information, you must track the Order placed event.
user's stats' orders is not 0user's stats' orders is 0Composition
You can combine two or more criteria using and and not operators:
location's state's code is "NY" and cart's total is greater than 100campaign's name matches "remarketing" or user is returningIf you want to negate a condition, use the not operator:
user is not returningdevice's category is not "bot”