Overview

Managing multiple experiences and experiments while handling different content variations can quickly become complex. That's why content in the platform is organized in a clear hierarchical structure with four levels: slots, experiences, experiments, and content groups.

At the foundation are slots, which hold your default content: what users see when they don't match any active experience or experiment. From there, you can layer on experiences to personalize content for specific audiences. Within each experience, you can run experiments to test different content variants and measure their performance. Finally, content groups let you create additional variations for specific audience segments within an experience or experiment.

This flexible design adapts to your needs whether you're just starting with basic personalization or running sophisticated multi-variant tests across different audience segments.

The diagram below illustrates how these levels work together: