Content groups
Learn how to use groups of content.
You can use groups of content within an experience or experiment to manage different variations of content for specific audiences.
For example, imagine you are running a Free Shipping campaign targeting five audiences based on location, where the discount conditions vary by city:
- Minimum purchase of $399 for Miami.
- Minimum purchase of $299 for New York.
- Minimum purchase of $199 for San Francisco, Los Angeles, and San Diego.
To set this up, you could create three groups of content within the same experience:
- A group for Miami.
- A group for New York.
- A catch-all group for the other cities (San Francisco, Los Angeles, and San Diego).
This way, you run one overarching experience while tailoring the rules and messages for each group.
Groups of content work seamlessly with both personalized experiences and experiments. For instance, you could test a personalized shipping offer versus a generic offer across all five cities to understand the increase in conversions, while still adapting the content by region.