Overview

Event expressions let you define conditions based on the history of events in a user's journey. For example, you can check whether a user viewed a specific page today or yesterday, or if they recently abandoned a cart.

Syntax

An event expression starts with an event type, and may include criteria, a quantifier, or a time window:

user has /*<event>*/ /*<criteria>*/ /*<quantifier>*/ /*<window>*/

You can also use negation with not:

user has not /*<event>*/

Here's how you could check if a user has shown interest in smartphones:

user has shown interest in "smartphone"

Building blocks

These are the parts that make up an event expression:

event

Event

The specific event type to check for.

criteria(optional)

Criteria

Conditions that further refine which events qualify.

quantifier(optional)

Quantifier

The number of times the event must have occurred.

window(optional)

TimeWindow

The period during which the event must have occurred.

Event types

These are the available event types you can use in your expressions: