Technology

Learn how to define an audience based on technographics.

The device and browser variables let you target segments based on the device type, category, brand, and more.

For example, if you want to target users who are using a mobile device, you can use:

device's category is "mobile"
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You can also target users using a specific browser, such as Chrome or Firefox:

browser's name is "Chrome"
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Or even a specific device vendor:

device's vendor is "Apple"
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For more information on technology variables, see the Technology section.