Total leads
Track lead generation across your applications.s
Track the Lead generated event to feed data into this widget.
This chart shows the total number of leads generated across your applications during the selected period.
A lead typically refers to a user who has demonstrated an interest in your product or service by performing a particular action, such as filling out a form, requesting a quote, signing up for a newsletter, or registering for a waiting list.
Metrics
The chart includes:
- Total leads
The number of users who became leads during the selected period. - Leads over time
A trend chart showing the number of leads over time.
Interpretation
This chart helps you understand how your website's overall lead volume evolves over time. For example, after launching a new campaign, promoting a new product, or optimizing a form, you can track whether total leads increased.
What the number tells you
Here are some common insights you can get from this widget:
- A higher number of leads indicates strong acquisition performance and that your lead capture channels (such as forms, CTAs, and landing pages) are functioning effectively.
- A lower volume may suggest opportunities to optimize forms, clarify value propositions, or refine how and where you prompt users to convert.
- Tracking this number over time helps you understand how new campaigns, content updates, experiments, or personalization initiatives impact your ability to generate leads.