Experience content

An experience is a version of your site personalized for a specific audience. Rather than seeing the default content, those users see the content you have set for their experience.

This is the step-by-step to edit your experience content:

1. Go to your experiences and choose the one you want to work on.

2. Click Settings.

3. Then click Content.

4. Select the slot you want to work on.

5. In the form, edit the content for one or more attributes.

6. Ready? Click Save.

Once you have finished editing your experience, use the button in the bottom right corner to choose whether to save it as a draft or apply the changes.

Content groups

You can create groups of content within an experience to manage different variations of content for specific segments of your audience.

For example, imagine you are running a Free Shipping campaign targeting five audiences based on location, where the discount conditions vary by city:

• Minimum purchase of $399 for Miami.
• Minimum purchase of $299 for New York.
• Minimum purchase of $199 for San Francisco, Los Angeles, and San Diego.

To set this up, you could create three groups of content within the same experience:

• A group for Miami.
• A group for New York.
• A catch-all group for the other cities (San Francisco, Los Angeles, and San Diego).

This way, you run one overarching experience while tailoring the rules and messages for each group.

Groups of content work seamlessly with both personalized experience and AB testing. For instance, you could test a personalized shipping offer versus a generic one across all five cities to understand the increase in conversions, while still adapting the conditions by region.