# Campaign detected

Learn how to track when a campaign is detected.

This event tracks the digital marketing campaign that drove the user to the website based on [UTM parameters](https://en.wikipedia.org/wiki/UTM_parameters), widely used in digital marketing for tracking and analytics purposes.

> **Automatically tracked**
>
> We track this event for you, so no action is needed on your side.

## Input properties

This event has no input properties.

## Processed properties

These properties are automatically tracked:

- `campaign`: [`Campaign`](/reference/event/data-types/campaign)

  The available information about the campaign.

## Payload examples

Below is a payload example for this event:

**Processed payload**

```json
{
  "type": "campaignDetected",
  "campaign": {
    "name": "winter-sale",
    "source": "google",
    "medium": "search",
    "content": "shoes",
    "term": "black shoes"
  }
}
```

## Explore

- [Analytics](/reference/analytics): Learn how to analyze your dashboards.
- [CQL](/explanation/audience/examples/marketing-campaign): Learn how to create audiences based on the marketing campaign.