# Campaign

Explore what information is available for campaigns.

This type represents a digital marketing campaign, such as a holiday sale, a new product launch, or any other type of digital marketing effort.

The properties defined in this type are compatible with the [UTM parameters](https://en.wikipedia.org/wiki/UTM_parameters) widely used in digital marketing for tracking and analytics purposes.

## Properties

These are the available properties:

- `name`: `string|null`

  A unique identifier for the campaign. It is usually a short string, such as "summer-sale" or "new-product-launch".

- `source`: `string|null`

  The advertiser, site, or publication generating the traffic. For example, "google", "facebook", or "newsletter".

- `medium`: `string|null`

  The advertising or marketing channel used to reach the user. For example, "email", "video", or "social".

- `content`: `string|null`

  An identification of the specific ad or content the user interacted with. For example, "main-banner" or "newsletter-cta".

- `term`: `string|null`

  The keyword or term that triggered the ad. For example, "running shoes" or "tennis racket".