# Top audiences

Learn which audiences your active users match with.

> **Automatically tracked**
>
> The SDK automatically tracks the events that feed this widget.

This widget shows the [audiences](/explanation/audience/introduction) with the most user matches during the selected period and helps you understand the dominant segments within your active user base.

## Metrics

![Top interests widget](/assets/reference/analytics/workspace/top-audiences.png)

The chart includes:

1. **Audience**\
   The name of the audience users matched with.
2. **Users**\
   The total number of active users who matched the audience during the selected period.

## Interpretation

This chart shows which segments are most active in your workspace.

For example, if *"Returning visitors"* appears among the top matches, you might highlight special offers, adjust recommendations, or launch campaigns for that group.

### What the number tells you

Here are some common insights you can get from this widget:

- High match counts indicate broadly relevant conditions, making them good candidates for personalized experiences or experiments.
- Low match counts suggest the audience is narrow or rules are too restrictive.
- Even distribution across audiences indicates diverse user personas worth exploring with segmented experiments.
- Changes over time reveal shifts in behavior, such as more returning visitors, rising demand for a category, or seasonal trends.

## Explore

- [Events](/reference/event/overview#event-types): Learn how to track user events for analytics and personalization.
- [Audiences](/explanation/audience): Understand how to delivery content to specific groups of users.