# Total leads

Track how many leads your experience generated.

> **Tracking required**
>
> Track the [Lead generated](/reference/event/types/engagement/lead-generated) event to feed data into this widget.

This chart shows the total number of leads generated among users who viewed the experience during the selected period.

A lead typically refers to a user who has demonstrated an interest in your product or service by performing a particular action, such as filling out a form, requesting a quote, signing up for a newsletter, or registering for a waiting list.

This metric helps you understand how your personalized content or targeted journey is influencing lead generation.

## Metrics

![Total leads widget](/assets/reference/analytics/experience/total-leads.png)

The chart includes:

1. **Total leads**\
   The number of leads generated by users who were impacted by your experience.
2. **Leads over time**\
   A trend chart showing the number of leads over time.

> **Question: What does the comparison over the last period mean?**
>
> It represents the growth or decline of the metric compared to the previous period.
>
> The *last period* refers to the date filter you selected. For example, if the filter is set to the **last 7 days**, the *last period* will be the **7 days immediately before that range**.

## Interpretation

This chart helps you understand how many leads your experience is generating over time. This metric is especially helpful when evaluating whether an experience, such as a tailored message, a new layout, or a personalized CTA, is successfully driving more users to complete key lead-generation actions. For example, after publishing a personalized banner for returning visitors or tailoring a landing page for a specific segment, you can track whether total leads increased among users who saw that experience.

### What the number tells you

Here are some common insights you can get from this widget:

- A rising lead count suggests that the experience is influencing user behavior positively and helping more visitors convert.
- A decline may point to issues with the content, audience targeting, or form flow, and may signal an opportunity for optimization or experimentation.
- Monitoring changes over time helps you evaluate the real impact of your personalization efforts on lead generation.

## Explore

- [Events](/reference/event/overview#event-types): Learn how to track user events for analytics and personalization.
- [Audiences](/explanation/audience): Understand how to delivery content to specific groups of users.