# Sign-up conversion rate

Understand how effectively your experience converts visitors into registered users.

> **Tracking required**
>
> Track the [User signed up](/reference/event/types/user-account/user-signed-up) event to feed data into this widget.

This chart displays the percentage of sessions impacted by your experience that resulted in a sign-up. This widget isolates the performance of your experience, allowing you to understand its direct impact on encouraging users to create new accounts.

## Metrics

![Sign-up conversion rate widget](/assets/reference/analytics/experience/sign-up-conversion-rate.png)

The chart includes:

1. **Sign-up conversion rate**\
   The percentage of sessions impacted by your experience that generated a sign-up.
2. **Sign-up conversion rate over time**\
   A trend chart showing how this conversion rate changed over time.

> **Question: What does the comparison over the last period mean?**
>
> It represents the growth or decline of the metric compared to the previous period.
>
> The *last period* refers to the date filter you selected. For example, if the filter is set to the **last 7 days**, the *last period* will be the **7 days immediately before that range**.

## Interpretation

Imagine that your experience reached 900 sessions during the selected period. Out of those, users in 45 sessions completed the sign-up process. This means your sign-up conversion rate is 45 divided by 900, resulting in a 5% conversion rate.

We calculate this metric using the formula:

```math
Sign\text{-}up \space conversion \space rate = \frac{total \space sign\text{-}ups}{total \space sessions}
```

### What the number tells you

Here are some common insights you can get from this widget:

- An increasing conversion rate suggests that the experience is effectively communicating the value of signing up or reducing friction in the process.
- A decreasing rate may indicate that the content is unclear, misaligned with user intent, or that the registration flow needs optimization.
- Observing changes over time helps you understand how updates to your experience, UX adjustments, or broader initiatives influence account creation.

## Explore

- [Events](/reference/event/overview#event-types): Learn how to track user events for analytics and personalization.
- [Audiences](/explanation/audience): Understand how to delivery content to specific groups of users.