# Sign-up conversion rate

Understand how effectively your application converts visitors into registered users.

> **Tracking required**
>
> Track the [User signed up](/reference/event/types/user-account/user-signed-up) event to feed data into this widget.

This chart displays the percentage of sessions that resulted in a sign-up across your entire application. It provides a global view of how well your site encourages users to create an account, helping you evaluate the performance of your registration flow at scale.

We count a sign-up every time your application sends a signup event, usually when a user creates a new account.

## Metrics

![Sign-up conversion rate widget](/assets/reference/analytics/application/sign-up-conversion-rate.png)

The chart includes:

1. **Sign-up conversion rate**\
   The percentage of total sessions that resulted in a new account.
2. **Sign-up conversion rate over time**\
   A trend chart showing how this conversion rate changed over time.

> **Question: What does the comparison over the last period mean?**
>
> It represents the growth or decline of the metric compared to the previous period.
>
> The *last period* refers to the date filter you selected. For example, if the filter is set to the **last 7 days**, the *last period* will be the **7 days immediately before that range**.

## Interpretation

Imagine your application had 10,000 sessions during the selected period. Out of those, users in 200 sessions created a new account. This means your sign-up conversion rate is 200 divided by 10,000, resulting in a 2% conversion rate.

We calculate this metric using the formula:

```math
Sign\text{-}up \space conversion \space rate = \frac{total \space sign\text{-}up}{total \space sessions}
```

### What the number tells you

Here are some common insights you can get from this widget:

- An increasing conversion rate suggests that your registration flow, value proposition, and onboarding messaging are effectively motivating users to sign up.
- A decreasing conversion rate may indicate growing friction (e.g., too many form fields), reduced clarity, or changes in traffic quality that affect user motivation to register.
- Monitoring the trend over time helps you understand how changes in acquisition, UX, content, or product features impact your ability to convert visitors into registered users.

## Explore

- [Events](/reference/event/overview#event-types): Learn how to track user events for analytics and personalization.
- [Audiences](/explanation/audience): Understand how to delivery content to specific groups of users.