# Organic intent personalization

Tailor your site's content dynamically to match organic traffic interests.

If you are investing tons of resources to create an effective content strategy and drive traffic to your website, you could be monetizing it beyond just traffic generation.

By identifying the landing pages visitors arrive on and their session activity, you can tailor your site's content dynamically to match their interests and improve engagement and conversions.

![Intent](/assets/immersion/playbooks/intent.png)

## Prerequisites

Before you start, make sure you have:

- A [Croct account](https://app.croct.com/signup) with a workspace and application set up.
- Integrated a [slot](/immersion/tutorials/get-started/content-management) into your project.

If you have not done any of these, follow the instructions on the provided links and come back here once the setup is done.

## Step by step

Follow this to configure your experience:

1. **Create an experience**

   Open the [experiences page](https://app.croct.com/redirect/organizations/-organization-/workspaces/-workspace-/experiences) in the admin app and click **New experience** to create an experience.

2. **Define an audience**

   In the **Audience** tab, click **New audience** and enter a criteria using the session's landing page:

   ```cql
   session's landingPage matches "something"
   ```

   You can narrow your audience further by also requiring a minimum level of session activity:

   ```diff
   session's landingPage matches "something"
   +and (
   +    property pageviews of session's stats > 3
   +    or property clicks of session's stats > 5
   +)
   ```

3. **Select the slot**

   Click the **Slot** tab and select the ones you want to personalize.

   You can select multiple slots across the website to maintain consistent communication. Some popular choices are the hero section, product card, and subscription plan cards.

4. **Define the personalized content**

   Click the **Content** tab to specify which content should be shown to those users in the selected slots.

5. **Preview and publish**

   Publish your experience or click **Preview** to see the magic happen.

## Explore

- [Audiences](/explanation/audience/popular-audiences): Learn how to create audiences based on the user's attributes.
- [Experiences](/explanation/experience/introduction): Discover what an experience is and how it works.