# Personalization for leads

Generate interest and convert leads into customers.

Segmenting customers from leads allows you to craft tailored offers for each group.

You can generate interest and convert leads into customers by offering first-purchase discounts, showcasing relevant products or services, and providing informative content that addresses their specific pain points.

Not only does this approach enhance their experience, but it also creates new opportunities for generating additional revenue.

![Leads](/assets/immersion/playbooks/leads.png)

## Prerequisites

Before you start, make sure you have:

- A [Croct account](https://app.croct.com/signup) with a workspace and application set up.
- Set up tracking for [lead generation](/reference/event/types/engagement/lead-generated), [user activities](/reference/event/overview#account-events), or [e-commerce events](/reference/event/overview#e-commerce-events).
- Integrated a [slot](/immersion/tutorials/get-started/content-management) into your project.

If you have not done any of these, follow the instructions on the provided links and come back here once the setup is done.

## Step by step

Follow this to configure your experience:

1. **Create an experience**

   Open the [experiences page](https://app.croct.com/redirect/organizations/-organization-/workspaces/-workspace-/experiences) in the admin app and click **New experience** to create an experience.

2. **Define an audience**

   In the **Audience** tab, click **New audience** and define a criteria.

   You can target visitors who became a lead but have not purchased or signed up yet by using:

   ```cql
   user has become a lead
   and user has not placed an order
   and user has not signed up
   ```

3. **Select the slot**

   Click the **Slot** tab and select the ones you want to personalize.

   You can select multiple slots across the website to maintain consistent communication. Some popular choices are the announcement bar, hero section, and callouts.

4. **Define the personalized content**

   Click the **Content** tab to specify which content should be shown to those users in the selected slots.

5. **Preview and publish**

   Publish your experience or click **Preview** to see the magic happen.

## Explore

- [Audiences](/explanation/audience/popular-audiences): Learn how to create audiences based on the user's attributes.
- [Experiences](/explanation/experience/introduction): Discover what an experience is and how it works.