# Content groups

Learn how to use groups of content.

You can use groups of content within an experience or experiment to manage different variations of content for specific audiences.

For example, imagine you are running a **Free Shipping** campaign targeting five audiences based on location, where the discount conditions vary by city:

- Minimum purchase of **$399** for Miami.
- Minimum purchase of **$299** for New York.
- Minimum purchase of **$199** for San Francisco, Los Angeles, and San Diego.

To set this up, you could create **three groups of content** within the same experience:

- A group for Miami.
- A group for New York.
- A catch-all group for the other cities (San Francisco, Los Angeles, and San Diego).

![Content group](/assets/explanation/content/content-group.png)

This way, you run one overarching experience while tailoring the rules and messages for each group.

Groups of content work seamlessly with both personalized experiences and experiments. For instance, you could test a *personalized shipping offer* versus a *generic offer* across all five cities to understand the increase in conversions, while still adapting the content by region.

## Explore

- [Components](/explanation/component): Discover how components help achieve consistency and reusability.
- [Slots](/explanation/slot): See how slots make easy updating content without code changes.