# All users

Learn how to define an audience to match any user.

Although most audiences are targeted based on specific criteria, you may sometimes need to target all users.

> **Experience priority**
>
> Because this audience includes all users, give your experience the lowest priority to avoid overriding more specific experiences.

For this, you can write the following expression:

```cql
true
```

Since the expression always evaluates to `true` regardless of the user profile or context, this essentially means *"match any user"*.